Visual Guidelines

The Pacific Union Color Palette#   Color Tints   Color Formulas    

The Mark, Signature, and Tagline What is commonly referred to as the “logo” is a combination of two or more elements—the mark, which is the graphic symbol, the signature which is the name of the organization, and in some cases, the tagline.   Standard Horizontal Logo Configurations     Standard Vertical Logo Configurations    …

Choose Photos that are Candid and Natural A good photo provides and experience that is like looking through a window at a real situation and inspires the viewer to participate in their imagination. Photos that are obviously staged have the opposite effect. When taking pictures of people try to capture a moment that is not…

Using Images in Social Media Imagery is extremely important in social media. Due to the sheer number of social media messages competing for attention it’s easy for posts to be overlooked if they aren’t designed to grab attention. Compelling images are the best way to capture the reader’s interest and encourage them to read further.…

    Download the Open Sans font from Google.       Download the Merriweather font from Google.