The Pacific Union Conference is a vibrant and diverse collection of Seventh-day Adventist communities of faith across Arizona, California, Hawaii, Nevada, and Utah. Its 700 churches, schools, hospitals, and other organizations aim to transform lives through faithful Christian discipleship that focuses on meaningful engagement in local communities. Adventists in the Pacific Union Conference believe that all people are precious to God and we treat everyone with love and respect, recognizing that life is complicated, people are works in progress, and God is busy in the lives of everyone we meet.
-
-
Guidelines for Writing
Writing Style The appropriate tone for written communication coming from Pacific Union Conference organizations is professional but personal. It is friendly, simple, and conversational. It should not be overly formal or create distance and should avoid jargon that can be confusing to those who have not been steeped in the culture—and off-putting even to those…
-
Website Guidelines
A Common header style and placement. Ministry sites will be branded with their own logo. B Common main visual to serve as a strong focal point for the page. It could be a static image, a video, or an image/message slide show. C Common typographic style and colors. D Common footer with…
-
-
Brand Promise, Personality and Expression
Brand Promise To support a Christ-centered and inclusive Seventh-day Adventism focused on the mission of Jesus Christ through lives of devotion, discipleship, witness, and social responsibility. Brand Personality The essential character of the Pacific Union Conference is summarized by the following attributes: Expressing the Brand All visual communications produced by or on behalf…
-
